988-911-311

Three Numbers, One City

Not all mental health crises need 911 - start with 988 if you are unsure. If you or someone you care about is in distress, immediate support is available!

call | text | chat

988: Mental Health Support

NYC 988 placeholder graphic with large white 988 text on a blue background.

NYC 988 is your connection to free, confidential mental health support. Speak to a counselor via phone, text, or chat and get access to mental health and substance use services, in more than 200 languages, 24/7/365. At any hour of any day, in almost any language, from phone, tablet or computer, NYC 988 is your connection to get the help you need.

911: Emergencies

911 placeholder graphic with large white 911 text on a red background.

Call 911 to report an emergency situation or condition that might cause danger to life or personal property.

311: City Services

NYC 311 placeholder graphic with large white 311 text on a gold background.

NYC311 is the primary non-emergency service and information portal for New York City government, accessible 24/7/365 by phone, web, app, and social media. It serves as a clearinghouse for over 500 types of service requests (e.g., reporting potholes, heat complaints, or noise) and offers services in 175+ languages. 

Spread the Word

Toolkit 



Videos

Images 

Translated Copy

A web banner reads, “Need someone to talk to? Call, text, or chat 988.” A person holding a phone appears on the right side of the image.
Un banner web dice: “¿Necesitas a alguien con quien hablar? Llama, envía un mensaje o chatea al 988.” Una persona sosteniendo un teléfono aparece al lado derecho de la imagen.
一個網頁橫幅寫著:「需要找人傾訴嗎?可打電話、傳簡訊至 988,或線上聊天。」右側有一個人坐在椅子上,手中拿著手機。
一个网页横幅写着:“需要找人倾诉吗?可打电话、发短信至 988,或在线聊天。”右侧有一个人坐在椅子上,手中拿着手机。

About the Campaign

 
This PSA aims to educate NYC on when to call 911, 988, and 311, including different example scenarios demonstrating when each number is appropriate and what kind of help you can receive from each number.

Special thanks to the NYC Department of Health and Mental Hygiene (NYC Healthy) and the Malone Creative Group (The Group) for their partnership in bringing this vision to life and to every New Yorker. 

A person holds a phone while sitting near a window. The graphic reads, “Not every crisis needs 911,” with 988 for mental health support, 911 for emergencies, and 311 for city services.