2025 Mental Health Awareness Month - Action Guide
JUMP TO:
🏃🏽♂️Take Action Every Day - 💼 Toolkits - 📣 May 15th Action Day - 🧘🏽 Self-Care - 👩🏻⚕️ Join the Workforce
Take Action for Mental Health >
May 2025 is Mental Health Awareness Month (MHAM), a time to shine a spotlight on mental well-being, fight stigma, and advocate for better support systems. Whether you're seeking information for yourself, looking to support others, or wanting to get involved in awareness activities, you've come to the right place. Discover resources, inspiration, and ways to participate right here.
Let's use this month to foster open dialogue, promote helpful resources, and cultivate hope so more New Yorkers can get the mental health support they need to live healthy and fulfilling lives.

> Breathe In <
< Breathe Out >
Take Action for Yourself & Others
- Download this guide in multiple languages -
Arabic - تنزيل | Bangla - ডাউনলোড | Chinese (Traditional) - 下載 | Chinese (Simplified) - 下载 | English | French - Télécharger | Haitian Creole - Telechaje | Korean - 다운로드 | Polish - Pobierz | Russian - скачайте | Spanish - Descargar | Urdu - ڈاؤن لوڈ

Get Help Now

Get Hospital Based Treatment

Get Help for People Having Trouble Staying Connected to Care

Get Help for Children, Youth, and Families

Get Help for Older Adults and Veterans and Survivors of Violence

Get Help Reconnecting with Work, School, Family, Friends and the Local Community

Get Health Insurance

Get Supportive and Subsidized Housing for People with Mental Health Conditions

Get Career Opportunities for People with Mental Health Conditions
Check out OCMH's Toolkits
For Press
-Toolkit-
Essential resources for media journalists covering Mental Health Awareness Month (MHAM).
For OCMH interviews email: ContactOCMH@CityHall.NYC.Gov

Our team at the NYC Mayor's Office of Community Mental Health are available for interviews by emailing ContactOCMH@CityHall.NYC.Gov
This Year's Theme: Many organizations (like Mental Health America or NAMI) set annual themes or focus areas. Align some of your reporting with this theme to participate in the national conversation.
This year the NYC Mayor's Office of Community Mental Health is using #NYCforMentalHealth as our theme.
Journalism Best Practices for Reporting on Mental Health
- Focus on Action and Solutions: Go beyond pure awareness-raising. Highlight concrete actions individuals, communities, and policymakers can take to support mental health and improve access to care. Our office recently published two reports that can help define actions that will help more people get the mental health support they need to live healthy and fulfilling lives:
- Localize the Story: Look for local events, workshops, fundraisers, or initiatives in your community. Feature local experts, advocates, and individuals with lived experience who can offer relevant perspectives.
- Highlight Diverse Experiences: Mental health affects everyone differently. Report on the specific challenges and strengths of various populations (e.g., Youth, Older Adults, Veterans, Survivors of Domestic and Gender Based Violence, LGBTQ+ individuals).
- Utilize the "Do's and Don'ts": Remember the principles of responsible reporting: Use people-first language, avoid stigma, emphasize hope and recovery, and always include resource information.
- Report on the Full Spectrum: Cover not only serious mental illness but also mental wellness, prevention, stress coping strategies, and the importance of early detection and intervention.
- Investigate Systemic Issues: Use the month as an opportunity to explore deeper topics like access to mental health care, insurance parity, the intersection of mental health with homelessness or the justice system, and mental health in the workplace.
- Use Data Responsibly: When citing statistics about mental illness prevalence or suicide rates, provide context and avoid alarmist framing. Get current data from reliable sources (e.g., OCMH, NYC Open Data, NIMH, SAMHSA).
- Be Creative with Formats: Beyond traditional articles, consider explainer videos, infographics, Q&A sessions with experts, personal essays (with consent), or interactive elements to engage your audience.
- Vet Resources: When highlighting toolkits or campaigns from organizations, briefly review their content to ensure they align with reporting best practices.
- DO Use People-First Language: Focus on the person, not the diagnosis. Say "a person with schizophrenia" or "someone experiencing depression" instead of "a schizophrenic" or "a depressive." This emphasizes their humanity over their condition.
- DO Include Hope and Recovery: Mental health conditions are often treatable. When appropriate, showcase stories of recovery, and effective treatment. This combats hopelessness and encourages help-seeking.
- DO Consult Credible Sources: Interview mental health professionals (psychiatrists, psychologists, licensed therapists) for accurate information on conditions, treatments, and trends. Include perspectives from people with lived experience with their informed consent and ensure they are comfortable sharing their story.
- Our team at the NYC Mayor's Office of Community Mental Health are available for interviews by emailing ContactOCMH@CityHall.NYC.Gov
- DO Provide Context and Challenge Stereotypes: Avoid simplistic or inaccurate links between mental illness and violence. Statistically, people with severe mental illness are more likely to be victims of violence. If violence is part of the story, report the facts accurately without attributing it solely or speculatively to a mental health condition.
- DO Include Resource Information: Always provide readers/viewers with reliable resources where they learn more like the NYC Mayor's Office of Community Mental Health, and promote contact helplines like NYC 988 Suicide & Crisis Lifeline and NYC Teenspace.
- Do Encourage Education & Training: Promote careers in behavioral health, or enrolling in a Psychological First Aid Training. The Academy for Community Behavioral Health provides training, coaching, and technical assistance that build the capacity of community-based organizations, City/State agencies, and other social service providers to address behavioral health.
- DON'T Use Stigmatizing, Flippant, or Sensational Language: Avoid terms like "crazy," "psycho," "lunatic," "deranged," or describing someone as "suffering from" (use "living with" or "experiencing"). Refrain from overly dramatic or graphic descriptions that exploit the condition for shock value.
- DON'T Define Individuals Solely by Their Mental Health Condition: People are more than their diagnosis. Avoid portraying individuals as solely victims or burdens. Show them as whole people with families, jobs, hobbies, and aspirations.
- DON'T Speculate on Diagnoses or Treatments: Avoid diagnosing public figures or individuals involved in news events. Only report diagnoses confirmed by health professionals or the individuals themselves (if they choose to disclose). Don't present anecdotal treatments as proven cures.
- DON'T Oversimplify Complex Conditions: Mental health is nuanced. Avoid reducing conditions to simple checklists or implying easy fixes. Acknowledge the complexity of causes, experiences, and treatment paths.
- DON'T Include Excessive Detail on Suicide Methods or Locations: Reporting specifics about how or where a suicide occurred can increase the risk of imitative behavior (suicide contagion). Focus on the 'why' (if known and appropriate), the community impact, prevention efforts, and available resources.
NYC is taking charge of improving mental health outcomes for all New Yorkers and ensuring that more people can get the mental health support they need to live healthy and fulfilling lives.
The City’s comprehensive plan for NYC’s mental health:
Resources:
- Black Mental Health
- Help During Pregnancy and Post Pregnancy
- How To Get NYC Mental Health & Substance Use Services For All New Yorkers
- Mental Health Toolkit for Faith & Community Leaders
- NYC Landlords and Managing Agents' Guide to Supporting Residents with Potential Mental Health Conditions
- NYPD Mental Health Support
- Palm Card of NYC Mental Health and Substance Use Services
- Quick Guide to NYC Mental Health and Substance Use Services
- Strategies & Resources to Cope with Grief & Loss in Faith Communities
Research:
- Bridging the Gap: Challenges and Solutions for a Thriving Behavioral Health Workforce - White Paper
- Peer Support Workers (PSWs) and Community Health Workers (CHWs) Listening and Feedback Tour Report
- RAND Report - Evaluation of Mental Health First Aid in New York City
- RAND Research Report - Availability and Accessibility of Mental Health Services in New York City
- State of Mental Health of New Yorkers Report
Mental Health Support Services:
- Career Pathways in Mental Health and Substance Use
- Get Covered NYC
- Growing Up NYC
- Mental Health Single Point of Access
- NYC 311
- NYC 988
- NYC Aging
- NYC Care: Health Care Access Program
- NYC Department of Homeless Services - Assistance
- NYC Department of Youth & Community Development - Youth Connect
- NYC Department of Veterans Services - Mental Health
- NYC Department of Veterans Services - Mission: VetCheck
- NYC ENDGBV - Family Justice Centers
- NYC Food Help
- NYC Hope (Gender Based Violence)
- NYC Health + Hospitals Peer Academy
- NYC Health Department - Children & Adolescent Mental Health
- NYC Health Department - Mental Health
- NYC Health Department - Mental Wellness
- NYC Health Department - Naxolone Program
- NYC Health Department - Resilience Training
- NYC Human Resources Administration (Supportive Housing)
- NYC Mayor's Office of People with Disabilities
- NYC Office of Labor Relations - WorkWell's Be Well Program
- NYC Office of Labor Relations - Employee Assistance Program
- NYC Older Adult Centers
- NYC Teenspace
- NYPD
- OnTrack NY
- Pathway Home™ – CBC
- Peer Support Services for Families & Youth
- Public School Mental Health Support & Services
- Social Security Administration Work Incentive Program
- The Academy for Community Behavioral Health - Trainings
- Virtual Express Care
For Everyone
-Toolkit-
Designed for everyone to easily participate in Mental Health Awareness Month.
Follow us on: Instagram | LinkedIn
Subscribe to our: Newsletter

#Hashtag Library
Use 2-3 relevant and specific hashtags per post to connect with supportive communities and increase the visibility of your mental health posts.
Mental Health Awareness Month
- #NYCforMentalHealth (Primary, Official)
- #MentalHealthAwarenessMonth
- #MHAM2025 (Year-Specific)
- #2025MHAM (Year-Specific)
- #MentalHealthMatters (Popular and Essential)
- #EndTheStigma
- #StopTheStigma
- #MentalHealthAwareness
- #MentalWellness
- #MentalHealthIsHealth
- #MentalHealthSupport
- #BreakTheSilence
- #ItsOkayToNotBeOkay
- #ShareYourStory
- #MindYourMind
- #CommunityCare
- #CheckIn (Encouraging Support)
Mental Health Action Day (May 15th)
- #NYCforMentalHealth (Primary, Official)
- #MentalHealthActionDay
- #MentalHealthActionDay2025 (Year-Specific)
- #MHAD
- #MHAD2025 (Year-Specific)
- #2025MHAD (Year-Specific)
- #TakeAction4MentalHealth
- #ActionForMentalHealth
- #MentalHealthActionNow
- #Move4MentalHealth (If promoting action through activity)
- #MentalHealthPledge (If encouraging commitments)
- #InvestInMentalHealth (Policy/funding focus)
- #SupportMentalHealth
- #MentalHealthResources (Highlighting where to get help)
Post Ideas
These are just a few ideas you can use to come up with terrific posts that educate, uplift, and normalize talking about mental health. Come up with your own creative posts and stories, or just use any of the content below!
Make sure to @tag and follow OCMH's Instagram and LinkedIn pages on your posts!
Significant Dates in May
- Asian American, Native Hawaiian, and Pacific Islander (AAPI) Heritage Month
May is also AAPI Month! This year's theme for AAPIHM is "A Legacy of Leadership and Resilience" - Wednesday, May 7th
National Anxiety Disorders Screening Day - Friday, May 9th
National Children's Mental Health Awareness Day - Monday, May 12th - Sunday, May 18th
National Women's Health Week - Sunday, May 24th
World Schizophrenia Awareness Day
Mental Health Awareness Month
- Post (Early May): Kick-off
Welcome to May & Mental Health Awareness Month! This month (and every month!), let's prioritize conversations, support, and understanding around mental well-being. Your mental health is essential 🤗. NYC, let's break the stigma together. - Post: Fact + Encouragement
Did you know nearly 1 in 5 U.S. adults experience mental illness each year? If you're struggling, you are not alone, and support is available. Let's build communities where everyone feels safe asking for help. - Post: Resource Spotlight (National & NYC)
Need support? Reach out. Resources exist. Help is closer than you think.
➡️ National: Call or text 988 anytime for the Suicide & Crisis Lifeline.
➡️ NYC Local: Visit OCMH for city resources. - Post: Challenging Stigma
Mental health challenges are part of the human experience, not a sign of weakness. Let's challenge stigma by talking openly, listening without judgment, and choosing supportive language 💬. - Post: Simple Self-Care Action
Small actions matter for mental well-being. This week, try scheduling just 10 minutes for something that calms you – maybe a walk in a favorite NYC park 🌳, deep breathing 🧘🏽♀️, or listening to music🎵. What's your go-to reset? - Post: Power of Connection
Checking in matters! A simple "How are you really doing?" can make a huge difference to someone. This Mental Health Awareness Month, make it a point to connect with friends, family, or colleagues 💖. - Post: Myth vs. Fact
MYTH: You only need to care about mental health if you have a diagnosed condition.
FACT: Everyone has mental health! Just like physical health, it needs ongoing attention and care for overall well-being. Let's normalize prioritizing it. - Post: Workplace Wellness
Mentally healthy workplaces are productive workplaces! Supporting employee well-being with resources, flexibility, and open communication benefits everyone. Let's champion mental health at work 💪🏽. - Post: Engagement Question
What's one thing helping you stay grounded or hopeful this Mental Health Awareness Month? Share your thoughts or a helpful resource below! Let's build a supportive thread. 👇
Mental Health Action Day (Thursday, May 15th)
-
Post: Announce the Day & Purpose
Today is Mental Health Action Day! We've raised awareness, now it's time to ACT ✅. Whether big or small, every action counts towards better mental health for ourselves and our communities. What's your action today? -
Post: Personal Action - Learn Something New
Take Action for Mental Health: ⏱️ Dedicate 15 minutes today to learn about a mental health topic you're unfamiliar with, or research coping strategies. Knowledge empowers action! -
Post: Interpersonal Action - Active Listening
Your #MentalHealthAction today could be truly listening. Reach out to a friend or loved one, ask how they're really doing, and offer your full attention without judgment. 💬 Connection is action 💬. -
Post: Action - Share a Resource
Take Action: 📗 Share one reliable mental health resource online or with a friend today. 📲 Post the 988 Lifeline number, a local NYC support service, or an informative article. Making help visible is a key action. -
Post: Action - Advocate for Change
📣 Use your voice for #MentalHealthAction! Contact your local representatives about improving mental healthcare access, support organizations fighting for change, or sign a relevant petition. Systemic action matters. -
Post: Action - Prioritize Your Well-being
Action includes self-action! 🧘🏽♀️ Intentionally schedule a 10-minute break today purely for your mental well-being. Step away, breathe, stretch. Caring for yourself IS taking action. -
Post: Action - Challenge Stigma Directly
💖 Take Action against Stigma: If you hear stigmatizing language today, consider gently correcting it or speaking up about the importance of respectful language regarding mental health. -
Post: Action - Support Local (NYC Focus)
🗽 NYC Action: Look up a local mental health non-profit in NYC today. Can you share their mission, volunteer time later, or attend their events? Supporting local organizations is direct action. -
Post: Action - Start a Conversation at Work/School
🏫 Take Action in your environment: Initiate a conversation about mental health support at your workplace or school. Ask what resources are available or suggest ways to foster a more supportive atmosphere. -
Post: Reflect & Commit (End of Day)
As #MentalHealthActionDay winds down, reflect: What action did you take? What's one action you can commit to continuing beyond today? Share your commitment below! 🏃🏾➡️ Let's keep the action going 🏃🏾➡️
MAY
15th


Hey New Yorkers! Let's turn the city green for Mental Health Action Day!
The Mayor's Office of Community Mental Health is going to light up the City green on May 15th and we're calling on you to join us—wear a green shirt, paint your nails green, whatever you like—and share your mental health wellness journey on social media with the tag #NYCforMentalHealth
Post those selfies, share your favorite self-care tips, or just spread some positive vibes. It's all about breaking down the stigma around mental health and showing everyone that it's okay to talk about how we're feeling. Let's flood our feeds with green and get the conversation going!

Mental Health Action Day
is a global movement urging us to move beyond mental health awareness and take concrete steps to improve our well-being.
How are you doing?
Just as we take proactive steps to maintain our physical health—through exercise, nutrition, and regular check-ups—it’s just as important to care for our mental health before challenges arise. This includes learning useful skills to care for oneself, helping build resilience and better navigate stress when it inevitably comes.
When Overwhelmed:
Notice What's Around You
When negative feelings start to feel overwhelming, try gently bringing your attention to what's around you “to ground yourself”.
Notice 5 things you can see, 4 things you can touch, 3 things you can hear, 2 things you can smell, and 1 thing you can taste. This simple exercise can help ground you in the present moment in a less demanding way and offer a brief pause from overwhelming thoughts and feelings.


Before Reacting:
Pause and Think
We all have tough days and experience difficult emotions – which is unavoidable. What we can influence is how we respond. When stress, anger, or overwhelm arise, it helps to before reacting. Gently ask yourself: "What might be underneath this feeling?" Even a brief moment of reflection can help you understand the root of your emotions and choose a more helpful response for yourself to others in that moment, potentially leading to a more positive outcome.
It Helps to Talk:
Identify Your Supportive Connections
Voicing your emotional struggles is often the first step toward feeling better. Far from being a weakness, speaking up is a sign of strength, and you might find friends and family are more understanding than you anticipate. Consider starting by confiding in someone you trust or reaching out to a professional counselor or therapist.
Talking about difficult emotions is a powerful first step. It takes courage, not weakness. Take some time to think about the individuals in your life – friends, family, colleagues – who tend to listen well, validate your feelings, and encourage healthy coping. These are your go-to people. Mental health professionals can also provide excellent support. Knowing who to reach out to can make connecting easier when times are tough. You don't have to carry heavy feelings alone.
Contact NYC 998, your connection to free, confidential mental health support.

Looking to make a difference?

The behavioral health workforce plays a critical role in building and sustaining a city where all New Yorkers are safe, healthy, and able to access resources. Behavioral health professionals respond to the mental, emotional, or substance use challenges of individuals and communities, promoting well-being through positions in direct service and administration.
Take part in a powerful learning opportunity designed to equip you with essential skills to support others in times of stress.
Whether you are a public servant, CBO staff member, community advocate, leader, or caregiver, Psychological First Aid equips you with essential tools to support others in moments of stress and uncertainty—whether responding to crises or strengthening everyday interactions.
Psychological First Aid (PFA) is an internationally recognized training, used across the world by first responders, healthcare professionals, and community leaders. It provides compassionate, practical tools to help people navigate acute stress and trauma, while also being broadly applicable in everyday situations where emotional support is needed.
📅 Upcoming Training Dates:
- Thursday, May 8 | 10:00 AM – 1:00 PM
- Thursday, May 29 | 10:00 AM – 1:00 PM
- Tuesday, June 3 | 10:00 AM - 1:00 PM*
- Thursday, June 12 | 10:00 AM-1:00 PM*
- Tuesday, June 17 | 10:00 AM-1:00 PM*
* Registration for June sessions will open soon
📍 Where: Academy for Community Behavioral Health at CUNY School of Professional Studies
🎟 Register Now! (Space is limited to foster interactive, small-group learning.) 👉 https://lnkd.in/ekCjcP26